Why do law firms need a good SEO?

Legal Solutions

Most lawyers who are freshly introduced to the idea of internet marketing will build their website with a design company and then think visitors will start flowing in automatically after the website's initial launch. No matter how professional and aesthetically appealing your website may be, in the web environment today, visitors will never "automatically" attract and roll in. This is why law firms need good SEO and more importantly, why SEO matters if you want your business to be successful.

So what exactly is SEO you say? Surely, you must have heard talk about this recent buzz. And if you haven't, I am here to provide the 411 on everything you need to know about good SEO.

SEO is the acronym given for "search engine optimization" and choosing to invest in good SEO will be the huge factor in improving your law firm website and will also save time and money on other marketing strategies.  There is, however, a possibility at risking damage to your law firm's reputation and website if you do not do your research in advance and end up in the hand's of a careless SEO company. Good SEOs will provide useful services for law firm website owners, including but not limited to:

- content development
- keyword research
- expertise in marketing techniques
- review of your website's structure and content
- advice on technical aspects of website development

In short, SEO-friendly websites allow online robots to analyze the codes and contents of your site. Major search engines like Google and Yahoo then look specifically for keywords, phrases, and web coding in order to rank your website amongst the other competiting webpages. Organic search results is the better resort over Pay Per Click (PCC)
advertisement by increasing indexability and because of it's history. Pay Per Click services can cost a hefty sum and may not even produce effective results.

Why should you take my word for it? If I have still yet to convince you on why your law firm needs a good SEO, I'll dissect into all the benefits. A great search optimization company will do more than just generate leads for your website.  Creating a website without incorporating good SEO can pretty much equate to throwing money away. The money invested in building a great website alone will not cut it AND you might even be spending more on other marketing strategies like advertising through other avenues of media.

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USCIS Will Begin Accepting CW-1 Petitions for Fiscal Year 2019

On April 2, 2018, U.S. Citizenship and Immigration Services (USCIS) will begin accepting petitions under the Commonwealth of the Northern Mariana Islands (CNMI)-Only Transitional Worker (CW-1) program subject to the fiscal year (FY) 2019 cap. Employers in the CNMI use the CW-1 program to employ foreign workers who are ineligible for other nonimmigrant worker categories. The cap for CW-1 visas for FY 2019 is 4,999.

For the FY 2019 cap, USCIS encourages employers to file a petition for a CW-1 nonimmigrant worker up to six months in advance of the proposed start date of employment and as early as possible within that timeframe. USCIS will reject a petition if it is filed more than six months in advance. An extension petition may request a start date of Oct. 1, 2018, even if that worker’s current status will not expire by that date.

Since USCIS expects to receive more petitions than the number of CW-1 visas available for FY 2019, USCIS may conduct a lottery to randomly select petitions and associated beneficiaries so that the cap is not exceeded. The lottery would give employers the fairest opportunity to request workers, particularly with the possibility of mail delays from the CNMI.

USCIS will count the total number of beneficiaries in the petitions received after 10 business days to determine if a lottery is needed. If the cap is met after those initial 10 days, a lottery may still need to be conducted with only the petitions received on the last day before the cap was met. USCIS will announce when the cap is met and whether a lottery has been conducted.

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