What does Law Promo's Internet Legal Marketing include?

Court Watch

Our Internet Legal Marketing strategies encompass many different aspects of online marketing including Search Engine Optimization, pay per click advertising, blogs and pod casting. These elements, combined with a state of the art website, will dramatically increase traffic to your site and your overall exposure on the web.

Search Engine Optimization, or SEO, is the most crucial ingredient of your Internet legal marketing strategy, pushing your law firms' ranking in your specific practice areas into the top of the major search engine sites. SEO involves minor alterations to your legal website, selecting keywords that will generate targeted traffic, continually researching search engine algorithms and policies, and most importantly understanding your goals. Our proven marketing strategies and SEO expertise will give you an effective and results-driven presence on the web. Pay per click advertising, or PPC, is also an effective way to reach potential clients, utilizing the same keyword targeted searching techniques on a pay per lead basis. PPC creates the opportunity to ensure placement of your ad without necessarily investing a large amount of your marketing dollar, making PPC an extremely attractive option and one that your firm should not ignore as a potential marketing technique.

Having a Law Promo law blog or "blawg" is another excellent marketing tool for you and your law firm. Your blawg is a database-driven tool that not only allows your law firm to establish itself as a reliable, helpful authority on particular legal subject matters online, while also significantly elevating your search engine rankings. Another way Law Promo can increase visibility for your law firm is through podcasting. 14.8 million adults in the US downloaded an audio or video pod cast in the last month. Pod casting is one of the fastest growing technologies today, it allows for potential clients to download your multimedia content in a portable format that can be listened to 24 hours a day, 7 days a week. This is a great way to increase awareness for your law firm while capitalizing on this new media format.

Law Promo can act as your internet legal marketing publicist bringing all of these techniques together creating a powerful marketing tool that can significantly enhance your web presence. Call us and find out what Internet Legal Marketing can do for you.

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USCIS Issues Clarifying Guidance on NAFTA TN Status Eligibility for Economists

U.S. Citizenship and Immigration Services (USCIS) announced today that it is clarifying policy guidance (PDF, 71 KB) on the specific work activities its officers should consider when determining whether an individual qualifies for TN nonimmigrant status as an economist.

The North American Free Trade Agreement (NAFTA) TN nonimmigrant status allows qualified Canadian and Mexican citizens to temporarily enter the U.S. to engage in specific professional activities, including the occupation of economist. The agreement, however, does not define the term economist, resulting in inconsistent decisions on whether certain analysts and financial professionals qualify for TN status as economists.

TN nonimmigrant status is intended to allow a limited number of professionals and specialists to work temporarily in certain specifically identified occupations in the United States. This updated guidance provides USCIS officers with a specific definition of one such category – economists – allowing them to adjudicate applications in a way that complies with the intent of the agreement. This policy update clarifies that professional economists requesting TN status must engage primarily in activities consistent with the profession of an economist. Individuals who work primarily in other occupations related to the field of economics — such as financial analysts, marketing analysts, and market research analysts — are not eligible for classification as a TN economist.

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